How To Make Your Communications More Effective

Many folks who promote library services and events still use a “one size fits all” approach to marketing communication—but that is always less effective than sending targeted messages. One of the simplest ways to help your external communications get noticed and remembered is to use different words to relate to different audiences. In this session, you’ll learn to tweak your wording for various groups of recipients, and you’ll see clear examples of how it works. These customized communications should increase participation.