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Library Customers and the “Marketing Funnel”

November 2, 2021 @ 1:35 pm 2:05 pm EDT

Join library marketing expert Cordelia Anderson for a look at the ways that libraries get, keep, and sometimes lose customers. Cordelia will introduce the concept of the “marketing funnel,” talk about the stages of the funnel, and explain how customers move through the funnel. She’ll also explain some of the problems that cause libraries to lose customers, and strategies that we can use to fix them.